FOUNDATION BRICK #2: Focus Your TIME

Who's Really Running Your Small Business - You or Everyone and Everything Else?
 
7 Simple Strategies To Reclaim Your Day
In case you missed my previous blog, I've named 2024: The Year For Small Business Renovations and outlined these 5 Foundation Bricks you need to build a simple profitable brick business you actually love.
 

1. Embrace Your ROLE
2. Focus Your TIME
3. Design Your SYSTEMS
4. Guide Your PEOPLE
5. Build Your BUSINESS

And they all impact on each other so if you don't truly focus your TIME, then cracks will appear in every other foundation brick.
 

So let's firstly look at why this is such a challenge for most people and especially small business owners.

One of the biggest problems I get asked to solve from clients and audiences is:

Please help me get some more time
 
And I totally understand which is why I dedicated a whole chapter to it in in my first book, The Five Little Business Pigs: Helping Reluctant Owners build simple profitable businesses they love.

More time seems to be the one thing we want the most and the hardest problem to solve – for ourselves, our team and our businesses.

But as you know, we can't get more time – we all have the same 24 hours in a day.
Yet it's what's we do with that time which can ultimately mean either success or frustration.
 
Keeping this in mind, I believe we have to firstly change how we look at time and our attitude towards it which I outlined in my The Power Of An Hour blog.
 
Because until you change how you look at your time, you can never change your behaviour towards your management of it and your priorities.

So if you haven't already, please read this blog first and then look to embrace the 7 Strategies I've outlined below to help focus your TIME and reclaim your day including why it may be time to do an invention with yourself regarding your mobile phone, social media and email usage.

Once you've made some tweaks and hard decisions on how you value your time, you can then target it more strategically to those activities which will actually improve the profitability, productivity and performance of your small business.
 

You can read more of my blogs here.

FOUNDATION BRICK #2  Focus Your TIME
 
Ask anyone these days what they need more of or what frustrates them the most, and the answer is usually 'I don't have enough time to do everything I need to do'.

Now we all know we can't find more time because time is not an item that's lost and can be found again. All we can do is look at how and where we spend our time to see if we are actually being part of the problem instead of the solution.

So let me share 7 simple strategies to not only help you reclaim your day, but enable you to focus more on what's really important in your role and small business and put you back in the Driver's Seat.
7 SIMPLE STRATEGIES TO RECLAIM YOUR DAY
STRATEGY #1  Develop Morning and End of Day Rituals
 
How you start and finish each day is critical to ensure you're actually driving your small business, rather than everyone and everything else.

Your day should start not only with your most important high level task, but activities which put you in the right mental and physical state to be the best version of you every single day.
 
For some people that's exercising, for others it's reading so you keep learning and growing as a business professional, for others it's meditation etc.

Most people however start their day checking their social media and emails and wonder why the day not only gets away from them, but they feel like their wheels are spinning because they've started their day reacting to everything rather than being proactive and doing what's most important to them first.

The same goes for the end of each day.
 
Do you spend it reflecting on what worked, what didn't, the good things that happened and what's going to occur tomorrow?

Or it is simply a rush to get through as many emails as you can before you head out the door, with no thought about what's next?

If it's the latter, often this behaviour means you go home frazzled and thinking, 'I'll catch up on work after dinner?' rather than being present with your family, friends, pets and switching off to enable your body and mind to rest and recharge for the next day.
 
So what needs to change in how you start and finish each day so you're focused and less overwhelmed?
 
STRATEGY #2 Turn Off Your Email Notifications
 
Now I know many people have probably just gasped in shock or cried out, 'No I can't do that', but trust me, this is one of the first discussions I have with my coaching clients which they then implement.

Why?

Because having the sound on or seeing the envelope/message appear every time an email comes in is simply a distraction and takes your thinking away from being focused on the task at hand.

Result: Mistakes occur and tasks take much longer to complete because you have one eye on your task and one eye on the bottom of your screen to see what's come in.

Is it any wonder you spend a lot of the day saying and thinking, 'Now where was I up to again?'
 
STRATEGY #3 Check Emails Only Three Times A Day (and don't have it open any other time)
 
Again, I know people will be screaming at me that this is not possible, and what a crazy idea because I have to know when emails come in.

Really?

We know being on and available 24/7 is not working for us so stop participating in a strategy which has been proven to fail – both for productivity and for mental health.

And it's easy to let people know your approach because you can add words like I have on my email signature:

I only check my emails 3 times a day so if it's urgent, please give me a call.

And you know what, I rarely get called because things aren't as urgent as we think.
 
STRATEGY #4 Determine Days and Times For Specific Tasks
 
For many people running the business, the tasks often left to last are marketing, finance and developing our systems.

Why?

Because they say they're too busy completing the work which brings in the money to pay the bills and I certainly get that.

But until you start looking at those 'ON THE BUSINESS' activities which need to be consistently actioned to keep customers coming through the door all year round, you won't ever get grow your business or gain the financial rewards you so richly deserve.

When I first started coaching, I coached on whatever day and time suited my clients which meant I coached every single day, and had no time left to actually run my business.

So I changed my tact and now I coach Tuesdays, Wednesdays and Thursdays in morning and afternoon slots which works for my clients and me.
 
This lets me have Mondays to be a ME day when I create content, undertake planning and marketing; whilst Friday is more of an Admin day.

This structure provides me with consistency to ensure that every week, I'm working on my marketing, sales, finances, content creation and systems whilst also being available for my coaching and speaking clients.
 
And yes sometimes, the days need to be switched so I can undertake a speaking engagement or a coaching client has to move something, but it works 80% of the time which is the desired outcome.
 
So what 'ON THE BUSINESS' tasks do you consistently undertake, and which days and times can you block out so they actually occur every week rather than 'when you can find time' (which probably never happens).
 

STRATEGY #5 Block Out Your Not Negotiable Time

If staff book appointments into your calendar and you find you're just spending your day with back to back meetings and no time to eat, let along breathe; then this is a must for you.

Everyone in your business (not just you) needs uninterrupted time to think, to catch up on things, to plan what needs to be done.

But when calendars have lots of free meeting times, they undoubtedly get filled.

So the simple way to change this is for everyone to block out uninterrupted time in calendars to do XYZ.  And it needs to be at a time when they're most productive and at their peak eg morning or afternoon.  This then becomes a not negotiable meeting which cannot be moved except for a family emergency.

I suggested this to one of my coaching clients who took a while to implement the strategy. But once she did, her response was 'I didn't think something so simple would work but after blocking out 2 hours every afternoon, I get so much done and I leave on time because staff know not to interrupt me and I'm focused on my tasks'.

So grab your diary and implement this strategy right now.

STRATEGY #6 Review Meetings

How many times do you attend a meeting which starts and finishes late, has no agenda or you realise you didn't need to be there at all?

If your answer is 'most' or 'too many', then isn't it time to re-look at the meetings you either call, chair or attend to ensure they are serving a purpose?

Because if they're not, what's the point?

Things to consider include:
• Start and finish on time – one of my 'not negotiables'

• Purpose

• Participants

• Frequency

• Agenda

• Pre-reading or work to be done beforehand

• Minutes – which could be recorded on a phone and transcribed

• Medium – face to face, Zoom, phone

• Tracking of actions to be completed

If you want some help with this, check out Daniel Pink's book When because he advocates meetings should be held for only 3 reasons: Discussion, Decisions and Information.

STRATEGY #7 Stop Using Email To Track Tasks and Communicate With Staff

When email first came into our lives, its purpose was actually external communication – a way for people outside of our organisation to send us documents, ideas etc in a quicker and more user friendly way than a fax machine.

Unfortunately, many of us have forgotten this and use email for EVERYTHING including telling staff what tasks to do, advising everyone of updates and my personal pet hate - ccing everyone into them instead of just who needs to know etc.

Result: Too many emails in the inbox – many of which could be communicated in a different and better way.

So if you're still using email to communicate with your team and track tasks, I would highly recommend you look at cloud based alternatives like Slack, Asana, Monday.com or one of the many other task tracking/communication tools available as a better alternative to using email.

Not only will your inbox reduce dramatically but you'll be able to manage tasks and communication within your team much more easily and transparently.

What's Next?
By implementing these 7 strategies, not only will you get more work done but you'll also feel less overwhelmed.
 
Every one of my coaching clients, even though they resist at first, have done this over time and they now tell me how much work they're getting through.

Wouldn't that be great?
 
So don't you think it's worth a try especially when you have nothing to lose because what you're doing now is probably not working as well as what you'd like?

Now's the time to take action.

Get out your diary and block out 4 x 15 minute blocks over the next 5 days to implement each of these 7 strategies, and let me know how you go.
 
And here's my final thought:
 
If your first response to implementing any of these 7 strategies is 'No, that won't work for me', then I'd say to you 'But what if it did?'.

Too often we say no to things without considering or trying them; to the detriment of ourselves, our team and our small business.

And if you're still not convinced, maybe it's time to re-look at how and where you spend your time; and consider an intervention about your relationship with your phone, email and social media because if you're always ON, you're paying a huge price for that.
 
Cheers
Tamara
 
P.S And don't forget to book your FREE Let's Fix it' Session with me here to help you solve the biggest problem in your small business.

And if you're saying you don't have 30 minutes to spare, you really need to book in a session with me because I can easily create at least 1 simple strategy to save you 30 minutes a day so you've got nothing to lose!
Author: The Five Little Business Pigs Book

Tamara Simon helps owners build their small business foundations from straw to brick and beyond by...

- FIXING the cracks

- FINDING missing bricks

- FACING the Wolves

so they can FORGE AHEAD, be FORMIDABLE and FLOURISH.

For over twenty years as a Speaker, Author and Coach, she's been providing much needed support to small business owners, CEOs and their teams so they can build, manage and grow a simple profitable business they actually love.

So if your organisation's members are small businesses or you're a small business owner looking to renovate their business, then book your FREE 30 min chat with Tamara.
 

And check out Tamara's website to find out how to work with her, and book her to speak at your next event.
www.tamarasimon.com.au

Loading...
BUY NOW
To find out more and buy your copy

JOIN MY COMMUNITY TO GET MY MONTHLY NEWSLETTER FULL OF SMALL BUSINESS TIPS, INSPIRATION

AND EVENTS

I promise not to bombard you with emails and you can unsubscribe anytime.